"OPTIMAL works because it was NOT created to supplement your dietary needs like most of the programs currently available on the market. There is a science behind the development of OPTIMAL and that scientific research and development created a complete product for you. OPTIMAL delivers 100% of the required nutrition that your body is craving in a convenient pre-packaged meal. This shake is a complete and well-balanced meal loaded with the optimal nutrient requirements and it delivers this for only 160 calories. You need to understand the psychology of a weight loss program in order to successfully complete one." Medically Endorsed By Dr. John Costino

OPTIMAL provides your body with optimal nutrition by delivering all the essential nutrients your body needs in a great tasting shake. OPTIMAL furnishes the ingredients, which help play a major role in brain tissue and nervous system functioning, ingredients that help blood pressure regulation in the transportation of electrolites across the cell membranes and helps create cellular replication in the immune system. It is common knowledge among researchers that the body's natural defense mechanism against disease (immune system) is highly dependent upon the absorbtion of nutrition to fuel it's function. Without proper absorbtion of essential nutrients, the immune system is unable to ward off potential disease or to effectively battle against existing conditions. OPTIMAL is extremely "bio-available" and has an absorbtion rate of up to 90%! That shows that the ingredients in our product are highly assilmilated by the body at a cellular level. OPTIMAL is different from every other nutritional supplement found in other MLM companies or on the shelves at the local stores, because it is classified as a nutraceutical. Which means that it has been scientifically formulated, medically proven, and is recognized as a functioning food. A nutraceutical is any non-toxic food component that has scientifically proven health benefits, including ingredients which may help in the treatment of disease or prevention. This functional component of the food must be standardized in the neutraceutical product and manufactured under "Good Management Practices" (GMP).

Unlike other foods, beverages or supplements: a product can provide scientific data, standardized functional components, and can document quality control through GMP will be permitted to make four categories of health claims:
 1) Benefit related to a classical nutrient deficiency disease and disclose the prevalence of such disease in the U.S.
 2) Describe the role of nutient or dietary ingredient intended to effect the structure of function in humans (such as immunostimulant).
 3) Characterize the documented mechanism by which a nutrient or dietary ingredient acts to maintain such a structure or function.
 4) Describe the general well-being from consumption of a nutrient or dietary ingredient.